The Bound Brook School District was recently recognized by the New Jersey School Public Relations Association for its “Bound to Astound” video, taking second place in the video category of the contest. NJSPRA’s awards recognize outstanding print and electronic materials developed by New Jersey school districts.
Last school year, Bound Brook School District launched its new branding campaign, “Bound to Astound,” which highlighted what makes BBSD exceptional. The district wanted to showcase the brand in action and bolster pride in the community and its programs through an engaging, fun video.
The “Bound to Astound” video tells the stories of students and staff who represent the district’s mission and vision and showcases the multiculturalism that is hallmark of BBSD.
“Here, in the Bound Brook School District, we like to say that our students and staff are Bound to Astound you with the amazing things they are accomplishing,” said Superintendent Dr. Alvin L. Freeman. “The ‘Bound to Astound’ video captures that pride and excitement that our community feels every day when they walk into our school buildings. I am proud that this award recognizes that.”
NJSPRA’s Annual Communications Awards recognizes school districts for managing communication and expertly delivering important messages to its audiences. Forty different school districts/organizations submitted 87 entries. NJSPRA judges evaluated video entries based on professional quality including content, script, lighting, sound and music, motion, editing, and relevance to the audience.
BBSD’s philosophy in every school building is to educate the whole child. Teachers, administrators, and students narrate the video describing how BBSD’s learning environment educates students not only on the curriculum but in life skills which will set up students for future success.
Bound Brook School District is a pre-kindergarten to 12th grade district located in a small, tight-knit community in Somerset County.
Beth Fischer, assistant superintendent of curriculum, explains in the video, “We look for opportunities to really vest ourselves in the community so that the kids coming to school feel like it’s a connection to home.”
The video captures the excellent programs BBSD offers its students including its mental health services and technology integration. Bound Brook School District is proud to have updated Promethean boards in each classroom, a one-to-one student to device ratio, and a new engineering lab for seventh and eighth grade students. These tools give students 21st century skills that will make them bound to succeed.
The video is displayed on the district’s newly launched website and was used in a social media campaign to excite the community for the 2022-2023 school year. Through a montage of behind-the-scenes footage, the video captures the high-energy learning environment that is fostered in all classrooms.
Watch the “Bound to Astound” video below and visit the district’s website https://bbrook.org/ to learn more.